Terms of Service

Agreeing to these terms

Streben Ellipse is operated by Streben Marketing LLC, a New York limited liability company trading as Streben. By creating an account or using the product, you agree to these terms. If you are agreeing on behalf of a company, you are confirming that you are allowed to bind it.

You must be at least 18 years old to use Ellipse.

What Ellipse does

Ellipse manages the marketing work around your business listings and your website. Depending on what you subscribe to, that includes posts to your Google Business Profile, replies to your reviews, improvements to your profile, tracking of how you appear in AI search assistants, a plan of recommended website work, articles for your website, and social posts.

The product works on an approval-first basis. Work is drafted for you and waits in your dashboard until you approve it. Nothing is published to your accounts before then, with one exception: if you deliberately turn approval off for a category of work, we will publish that category without asking. That setting is yours to switch on and off.

We may change or improve the product over time. If we remove something you rely on, we will tell you before we do it.

Your account

Your account belongs to your business, and people you invite can sign in to it. You are responsible for who you invite and for what they do, so remove people when they leave.

Keep your sign-in details to yourself. Tell us promptly if you think someone has got into your account.

Access to your accounts

Ellipse only works if you give it access to the accounts it manages, such as your Google Business Profile, your Facebook Page or your website. You grant that access, and you can withdraw it at any time from the account itself.

You confirm that you have the right to grant the access you give us, and that doing so does not breach an agreement you have with someone else.

We use that access only to do the work you have subscribed to. We do not use it to make changes you have not asked for, and we do not use it after you leave.

Your content

Everything you give us stays yours. Your business information, your photos, your writing samples and the finished work we produce for you are all yours.

You give us permission to use that material for one purpose, which is to run the service for you. That includes sending it to the service providers listed in our privacy policy, which is how the product produces anything at all.

You confirm that you have the right to give us what you give us. For photographs in particular, that means you have permission from anyone identifiable in them. Do not upload health information or other sensitive personal data.

Work we have published for you stays published if you leave. It is yours.

Content written by AI, and your responsibility to read it

Ellipse drafts with artificial intelligence. This section matters more than most, so it is written plainly.

AI writes confidently and is sometimes wrong. It can state a fact that is not true, describe a service you do not offer, or get a detail about your business subtly wrong in a way that still reads perfectly well. We build checks against this and they catch a great deal, but they do not catch everything, and we do not promise that they will.

This is why the product asks you to approve things. Approving a draft means you have read it and you are content for it to go out in your name. You are responsible for what is published under your business, and once you approve something, it is your statement rather than ours.

If you work in a regulated field, and healthcare, senior living, legal services and financial services are the obvious ones, read every draft properly before approving it. Claims about treatments, outcomes, credentials, licensing or pricing are your responsibility and can carry real regulatory consequences. Where we can tell that a draft touches regulated subject matter, we flag it and will not let it publish automatically, but the reading is still yours to do.

If you turn off approval for a category of work, you are choosing to let us publish that category without your review, and you accept the consequences of that choice.

The platforms we publish to

Google, Meta, WordPress and any other platform we work with have their own rules, and your accounts remain subject to them. We follow those rules and we check content against them before publishing, but the platforms decide what they allow.

A platform can reject a post, remove content, restrict an account or suspend a listing, and it can do so without warning or explanation. We will help you sort it out. We are not responsible for the decision itself, and we cannot promise to reverse it.

Platforms also change their interfaces and their programming interfaces without notice, which can interrupt part of the service until we adapt.

What we do not promise

Marketing is not deterministic and we will not pretend that it is.

We do not promise any particular ranking in Google or in any other search engine, any particular position in an AI assistant's answer, any number of calls, inquiries, bookings or customers, or any particular return on what you spend.

We promise to do the work described in your subscription, competently and on time, and to show you exactly what was done. What the market does with it is outside anyone's control, including ours.

The product is provided as it is, and we do not give warranties beyond those the law requires us to give.

Fees, renewal and cancellation

This section applies if you subscribe and pay through the product. If Streben invoices you directly, your own agreement governs instead, as described in the next section.

Ellipse is a monthly subscription. You pay for a base plan covering your first location, an additional amount for each further location of the same business, and an additional amount for each optional add-on you choose. The current prices are shown before you pay, and again at checkout.

The additional-location rate applies to more locations of the same brand, meaning the same business name, the same website and the same services in more than one place. It costs less because those locations share the work: one brand voice, one service list, one content plan, and only the listing-level work is repeated.

Locations that trade under different brands do not share that work, so each brand is a separate subscription rather than an additional location. If your locations trade under different names, we will quote you rather than charging the additional-location rate.

We price your plan on the locations we can actually reach once you have granted access, not on a number given at signup. Locations we cannot see are not billed, and if you add a location later it is added to your subscription from the following month.

• You are charged when you subscribe, and on the same day each month after that.
• Your subscription renews automatically until you cancel it.
• Prices are in United States dollars and exclude any tax we are required to collect.
• You can cancel at any time. Cancellation takes effect at the end of the month you have already paid for, and the service keeps running until then.
• We do not give partial refunds for an unused part of a month.
• If a payment fails, we will try again and let you know. We may pause the service if it stays unpaid.

If we change our prices, we will give you at least 30 days notice by email, and the new price applies from your next renewal after that notice. If you do not want to pay it, cancel before then.

If we get your billing wrong, tell us and we will fix it and refund the difference. That is a matter of correcting a mistake rather than a refund policy.

If you already have an agreement with Streben

Many Streben clients have a separate signed services agreement, such as a Marketing Services Agreement. If you do, that agreement governs your relationship with us, including its terms on fees, term, termination and governing law. These terms apply to your use of the Ellipse application itself and fill in anything the signed agreement does not cover.

Where the two genuinely conflict, the signed agreement wins.

Acceptable use

Do not use Ellipse to publish anything unlawful, deceptive, harassing or infringing. Do not use it to post fake reviews or to manipulate a review score. Do not try to break into it, overload it, scrape it, or work around the limits on your account.

Do not give us access to an account you are not entitled to access.

Suspension and ending the agreement

You can close your account at any time.

We can suspend or close your account if you break these terms, if your payment stays unfixed, or if keeping your account open would put us or a platform we publish to at legal risk. Except in urgent cases we will tell you first and give you a chance to put it right.

We can also stop offering the product, in which case we will give you at least 30 days notice and refund the unused part of anything you have paid in advance.

When your account closes, you keep everything already published, and we handle your data as described in the privacy policy.

Limits on our liability

To the extent the law allows, neither of us is liable to the other for indirect, incidental, special or consequential loss, or for lost profits, lost revenue, lost business or lost data, even if we were told it was possible.

To the extent the law allows, our total liability arising out of or relating to Ellipse is limited to the amount you paid us for it in the 12 months before the event that gave rise to the claim.

Nothing here limits liability that cannot be limited by law, including liability for fraud.

Indemnity

You will cover us against claims arising from content you approved for publication, from material you gave us that you did not have the right to give us, and from your breach of these terms. We will tell you promptly about any such claim and let you control the defense of it.

Our intellectual property

The Ellipse software, its interface and its underlying systems belong to Streben. Nothing in these terms transfers them to you. Your subscription gives you the right to use the product while it lasts, and that is the extent of it.

The content we produce for your business is a different matter, and that is yours, as set out above.

Changes to these terms

We may update these terms. If a change materially affects your rights, we will email you at least 30 days before it takes effect, and continuing to use Ellipse after that means you accept it. If you do not, cancel before the change takes effect.

Governing law

These terms are governed by the law of the State of North Carolina, without regard to its conflict of laws rules. Any dispute will be brought exclusively in the state or federal courts located in Wake County, North Carolina, and both of us consent to those courts.

Everything else

If a provision of these terms is unenforceable, the rest still stands. If we do not enforce something straight away, we have not given up the right to enforce it later. You may not transfer these terms without our consent; we may transfer them to a successor to our business.

These terms, together with the privacy policy and any signed agreement between us, are the whole agreement about Streben Ellipse.

Contact

Questions about these terms go to support@streben.io.