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Senior living marketing for assisted living and memory care, handled every week

Be the community families find.

We write your Google posts and your review replies, keep your Google profile complete, and check every month whether ChatGPT names your community when families ask about care nearby. Articles for your website are an add-on. Nothing is published until you approve it.

Get started See a demo community
  • No monthly meetings
  • Support whenever you need it
  • No contract, no setup fee
Illustration: a timber-framed home at sunset. The roof truss in its gable draws in first. A daughter walks her mother up the path and inside while a visitor heads home. As the sky darkens, the windows light up one by one.

0%

of ChatGPT answers to “best assisted living in [city]” cited a community's own website

24%

did for “memory care in [city]”. Caring.com was a source in 87% of them

Over 90%

did when the question named the care, like secured memory care for late-stage dementia

Why it matters

Families decide before they call.

The search usually starts with a daughter or son, weeks before anyone picks up the phone. They read your Google profile, your reviews and how you answered them, and more and more often they ask ChatGPT.

In July 2026 Streben ran 462 ChatGPT searches across 12 markets. Directories own the broad questions. When a family asks something specific, the community that describes its care in plain detail is the one that gets named.

Ellipse keeps your Google profile, your replies and your website saying the specific things families look for, every week, while you run the building.

Read the AI search study

What runs every week

The work families notice, done for you

Google Business Profile
Three posts a week for one community, and at least one a week for every home you add. Your care levels, hours and details kept complete, and photos of daily life from your own library added once you approve them.
Review replies
Families read your replies as closely as the reviews. Every new review gets a reply drafted in your voice, star-only ratings included, and low ratings are flagged so nothing sits unanswered.
AI search checks
Every month we ask assistants like ChatGPT what families ask, such as memory care or assisted living near your town, and show you whether your community is named.
Your website plan
A prioritised list of what is holding your site back, like missing care levels, pricing or staffing details. You choose what we handle and what your own team keeps.
Articlesadd-on
Four articles a month that answer what families search for near you, from the cost of memory care to knowing when it is time, posted to your website after you approve them.
Socialcoming soon
A month of Facebook and Instagram posts showing life inside your community, proposed at once so you approve in one sitting.

How it works

Three steps, and no meeting to schedule

  1. Tell us about your community

    A few questions in your browser: your homes, the care you offer, how you want to sound, and anything we must never say.

  2. Give us access

    Add us to your Google Business Profile. It takes about a minute, and you can remove us at any time. You only pay once we are connected.

  3. Approve what goes out

    Posts, replies and articles land in one place for you to read, edit or skip. Nothing goes out until you approve it.

Pricing

One price per community

Monthly, no contract, no setup fee.

One community

Your Google profile, review replies and AI search visibility, handled every week.

$599a month
  • Three Google posts a week
  • Review replies drafted for your approval
  • Your Google profile kept complete
  • Monthly AI search checks
  • Your website plan

No monthly meetings. Support whenever you need it.

Articles

Answers to the questions families search for, published on your own website.

+$199a month
  • Four articles a month
  • Researched around searches near you
  • Posted after you approve them

More homes

For groups with several homes under the same community name.

+$199a month per additional home
  • Each home gets its own Google posts
  • Homes under different names are priced separately

A group of three homes under one name, with articles, is $1,196 a month.

Social coming soon: Facebook and Instagram posts showing daily life, approved a month at a time.

Need more than Ellipse?

Larger communities work with Streben's full-service team.

Google and Meta ads, tracking into your CRM, and a monthly report in tours and move-ins. See Streben full service

Questions

Senior living marketing questions, answered

How much does Ellipse cost?

$599 a month for one community, $199 a month for each additional home under the same name, and $199 a month for articles. There is no contract or setup fee, and you pay only once we are connected to your Google profile.

Is Ellipse right for a small residential assisted living home?

Yes. Ellipse is built for residential care homes, adult family homes and communities under 20 units, where families find you through Google and reviews more than through ads.

Do I need to meet with anyone?

No monthly meetings. The work lands in one place for you to approve, and when you need help, you message us and a real person at Streben answers.

Does Ellipse run Google or Facebook ads?

No. Ellipse covers your Google profile, review replies, AI search checks and articles. Communities that want ads and call tracking work with Streben's full-service team.

What do you need from me to start?

A few answers about your community and manager access to your Google Business Profile, which takes about a minute to grant and can be removed at any time.

How we work with you

No monthly meetings. Support whenever you need it.

There is no kickoff call to schedule and no monthly review to sit through. The work shows up, you approve it, and you can see exactly what was done and what it changed.

When you have a question or need a hand, message us any time and a real person at Streben will help.

Get started

See what Ellipse would do for your community.

Click through a sample home first, or start now. You pay only once we are connected to your Google profile.

Get started See a demo community